Category : SEO

5 easy tips to climb search rankings

5 Easy Ways to Increase Your Search Ranking

Let’s dive into these easy ways that businesses can increase search ranking.

We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence and patience are key factors in search engine optimization, and while it won’t happen overnight, keeping these best practices top of mind will help your content rank.


Tip 1: keyword planning

It all starts with keyword planning

Businesses with great content on their websites tend to appear at the top of the search results, and great content has a focus on keywords. Before a webpage is created, your business must first determine what word or words you want to rank for. Keyword planning is not simple, especially for businesses that don’t understand how to plan. Your business cannot simply pick a word, type it a bunch of times and cross your fingers to appear at the top of Google search rankings. Search engines are not fooled by this. Keyword density is important, but it’s not the only thing that the search algorithms consider when ranking pages in search results, especially with new progress with Google’s RankBrain. There are many factors that affect local search, and it’s important to dominate the ones you have control of.

Make target keywords niche, targeted and relevant

When keyword planning, be sure to use niche words, and target keywords that are relevant enough to get your business appearing in front of the right people online. If your local company wants to appear to the right local audience, you must be specific to your community. A local windshield repair company is going to have a hard time appearing for the keyword “windshield.” It’s not impossible, but it’s difficult for local companies to appear in the top few results for broad focused keywords. There is a much better chance to appear at the top of the search results if the keywords are narrowed down.

Keyword planning example

For example, a windshield company in Buffalo, New York wants to appear in front of local customers who may have a crack or chip in their window. They’d be much more successful aiming to rank for “rock chip repair in Buffalo” rather than the word “windshield.”

keyphrase search rankings increase


Tip 2: strengthen meta descriptions

Meta descriptions should contain your keywords

A meta description is a small description of what your webpage contains, it’s basically a summary of your business’s webpage in ~160 characters. These too must have a focus on keywords, and for smaller businesses such as local windshield repair companies, it’s important to have the right keywords in the meta description.

Meta description example

keyword increase search rankings

To keep this example consistent, “rock chip repair in Buffalo” was set as the Google search terms to see which businesses appear in the search results. It’s always a good idea to look at the business that appears first, see how they are doing it, and try to better their meta description.

In this case, this local windshield repair company that clearly knows what they are doing! As you look above, you can see that the meta description contains most of the words that we searched for. This is a fantastic way to target the specific search query of “rock chip repair in Buffalo” and to get frantic drivers with broken windshields through a business’s front door.

Help guide customers from page to page

Proper meta descriptions not only help in search result rankings, but they also give your prospective customers a summary of exactly what they may be looking for. Customers want it easy, they don’t want to spend a long time browsing for repair shops—they want to find answers easily and the solutions fast.


Tip 3: be unique

Search engine bots search for unique content

Another easy way to increase your search rank is to make something new, that no one’s seen before! It’s tough for your business to be unique from the fifty other local companies that compete in your company’s industry. However, the content on your business’s website should aim to be unique and somewhat different from the rest in order to stand out in the search rankings. The reason being  that Google and other search engines search for original content when their bots are crawling sites. This means every site in a specific industry that has similar webpage copy will likely blend in, and the bots won’t declare those pages as original or unique. Don’t expect a local business page to appear high on the search rankings if it sounds exactly like every other local business page!


Tip 4: stay active everywhere online

The more online activity, the better

You business has to stay active online if you want to climb search rankings, make a name for yourself on places other than your company website. Your business can improve your local search by using data aggregators, or you can manually create listings on tons of directory sites.

Online mentions increase search engine influence

One thing many smaller businesses fail to understand is that business pages on reputable websites are so important! Social platforms like Facebook, Google+, LinkedIn are an easy way for your business to index your name. They will help spread your brand across various sources on the web. Likewise, review sites are hugely important! The more your business is mentioned online, the greater the influence you will have on search rankings.


Tip 5: blog

Blogs help keep web content fresh

Blogs are not only fun to write, but also a way to continuously produce new website content. Google’s algorithm specifically calls for continuous web content. If your business wants to appear high on the search rankings, it needs to produce content. Google is pushing web developers and content writers to keep websites from getting irrelevant or outdated, making content marketing a healthy company strategy.

Blog with a strategy in mind

Your business should establish a blog plan, no matter the industry. If that same windshield repair company in Buffalo New York wanted to blog, maybe they’d write about the “Top 10 windshield crack horror stories.” Or, they might write “How a rock chip ruined this man’s day.” These types of articles are relevant to their industry, and are loaded with keywords about their business. Tools such as WordPressMedium and Ghost are all super useful in order to easily get started with blog publishing.

A blog presents a huge opportunity

It could be a funny blog, education on a topic, or serious industry stories. As long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. As long as your content is interesting, you’re golden.


Conclusion: content is key

Whether it’s keyword planning or great meta descriptions, it all involves the production of content. Remember to include writing original content and blogging as well!  Content is key when you want to increase your search ranking. Implement these strategies and monitor your rankings. There are a variety of SEO tools, both free and paid that your business can use to do so. While your rankings won’t shoot up overnight, your business has a huge opportunity to increase your search engine rankings.

When you want to increase your search rankings, focus on educating, entertaining, or offering a helpful resource.

 

 

Like these tips? Read some of our other free resources for local businesses!

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16 SEO Musts for a Higher Search Engine Ranking

Search Engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. Search Engine Rankings are therefore incredibly important for your business’s success.

This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages. By practicing good search engine optimization (SEO) habits, you can continually work to increase your search engine results page (SERPs) position. Here are some top SEO practices for SERP success.


On page (your website) SEO practices:

1. Relevant keywords:

Using a keyword tool can help determine which words will help attract the most visitors based on popular search terms that are already related to the topics you’re talking about on your website. Pick the most relevant, popular keywords for your business and try to rank for different specific keywords on your web page.

2. Short, catchy and original title tags:

Title tags describe what your website is all about while attracting the user’s attention enough to (hopefully) click through to your pages. Limit the title tag description to 55 characters so it will display well on SERPs. Keep title tags descriptive yet short and sweet to help crawlers and users determine the relevancy of your page.

3. Keywords at the beginning of page title tags:

Google puts more weight on the start of the title tag, so try to keep the keywords at the beginning.

4. Keyword focused meta descriptions:

The meta description appears under the title tag on SERPs and gives users a chance to learn more about your company before clicking into your site. Aim for a meta-description length of 150-160 characters.

5. Proper sitemap:

Make sure your website’s structure is up-to-date and easy to navigate. The better the site structure, the easier search engine crawlers can find and index pages. Aim for a three-click rule—customers should find what they need on your site in three clicks or less.

6. Properly structured, SEO-friendly URLs:

URLs help crawlers to figure out page topic and relevancy. Creating short URLs with your keyword in it, using “-” instead of “_” between words as well as static words (rather than numbers) will help users and crawlers read URLs faster and easier. Also, try to use sub-directory root domains instead of sub-domains.

Examples of SEO-friendly urls include:

site.com/top-10-summer-recipes  for a blog entry about summer recipes.

site.com/clearance for the clearance section of an online shop

site.com/google-adwords-practice-test-questions  for quizzes that will help someone who wants to learn how to use google adwords.

UNFRIENDLY URLS would look like:

site.com/top10summerrecipes <— search engines will see this as one word, and not see it as related to real words.

site.com/cle <— while YOU may know that ‘cle’ stands for ‘Clearance’, search engines do not.

site.com/a2safbas8sb2p02b0 <— using an automatically-generated jumble of letters and numbers is not SEO-friendly.

7. Link internally with anchor text:

Linking internally to your other web pages adds keyword-rich internal links to every page. Internal linking helps search engines crawl and index your site, provides readers with more reading options and improves ranking for some of your keywords.

8. Outbound links:

Referencing and linking to reputable (authoritative) sources shows you are a helpful internet information steward that is willing to share pagerank. On the internet, helpful sharing is caring.

9. Website’s loading speed:

Search engines do not like slow pages as they know that users will not wait long for a website to load. Strive for lickity-split load times. This means paying attention to how big the files you embed in the pages are. If your file is super-huge, but still necessary, you may want to scale it down in size, or host it on another site like google drive or dropbox.

10. Really helpful content:

Create relevant content on your pages that is easy to read, unique, helpful, fresh, and grammatically flawless. Your content should be so helpful and relevant that your target audience will want to stay on your page and others will want to link to it.


Off-page SEO practices:

1. Search engine submission:

It can take a while for search engines to find and crawl your site. You can help to speed up the process by submitting your website to popular search engines.

You can do this on google by going through Google’s Search Console.

2. Local directory submission:

Submitting your business listing information to top or niche directories creates more places where users can find you. This also lets crawlers confirm your business information. Be sure to submit NAP (name, address, phone number). And, if possible, website and category. A high percentage of searches are by keyword rather than business name, so strive to use category information wherever possible.

3. Social media marketing:

Be present on all relevant social channels and manage your online reputation. Strive to get likes, shares and links by being 80% helpful and 20% promotional.

Remember to keep a queue of content coming – it’s much better to be regular with two posts a month, rather than dump-and-run with 20 posts in the span of a few days, then nothing for a year.

Regular, less-frequent content gives people the expectation to be patient, while dump-and-run gives the impression that you USED to be active, but might have since died.

4. Video marketing:

Help users find out about your business by sharing your relevant and helpful videos on sites such as Youtube, Vimeo, etc.

5. Backlink outreach:

Earn backlinks by conducting content PR to get others to read your pages and possibly link to you. The more quality backlinks your web page has, the more authority it has. And the more search engines will deem the page as relevant and useful. Basically, if they’re sharing links to your site with their own audience, SEO’s see that humans have already judged your content as worthwhile, and will bump you higher in relevance and authority.

6. Forums and communities:

Answering questions in forums and communities can help to build your reputation as an industry expert. This can provide a possible opportunity to include your website or blog link if it is relevant to the answer.

 


If you liked this article, check out our other articles on business tips for marketing, advertising, and social media. You can also reach out to us here or on Facebook for questions or project ideas.