Grow Your Facebook Following With Paid Ads

Let’s say you’ve already got your Facebook Business page set up. Already posting regularly, you’ve got some likes and shares. You’ve got a good idea of your niche and what kind of person likes your content. Sweet! But, your tech-savvy self knows that Facebook’s algorithms needs some sort of relationship to show your content to […]

Breaking The Curse Of Ugly Website Design

Looking at local small businesses around Lexington and Central Kentucky, they’ve all made a wide variety of website design choices. Some of them were beautifully and skillfully crafted, and… some of them were not. But hey, there’s still hope! In today’s digital age, having accessible online information is crucial for success. Just having a website […]

5 Easy Ways to Increase Your Search Ranking

Let’s dive into these easy ways that businesses can increase search ranking. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence and patience are […]

Copyright Online and Fair Use in Social Media

With the online world being dominated by images, what do you need to know as a business owner when it comes to social media copyright laws? Sharing Images on Social Visuals are huge in the social media world, particularly for businesses. Here’s a quick run-down. On average, content with relevant images has 94% more total […]

7 Tactics for Social Media Marketing

A strong social media marketing plan is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify and engage with on a personal level. However, […]

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how […]

How to Reach Your Audience With Digital Advertising.

The opportunities to reach your audience is more numerous than ever. Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there […]

16 SEO Musts for a Higher Search Engine Ranking

Search Engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. Search Engine Rankings are therefore incredibly important for your business’s success. This is good news: the more relevant, informative and useful […]

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. All manner of businesses can and should use digital advertising, from the largest corporations to the smallest local businesses. More and more businesses […]